More is not always better with social media both in number of platforms and frequency of posts.
There are new technologies emerging seemingly every day. It can be tempting to try to have parish/school/agency accounts on every one; however, it is better to have consistency and engagement on those that are most popular with your “audience.” While media often reports that Facebook is slipping in popularity, it is still a very strong contender. So if you still have people liking, sharing commenting, etc., keep up the good work. Now that Instagram posts can also be scheduled with Facebook ones on Meta’s Business Suite, that makes it a nice companion platform, with more young people connecting there. Whether you have one platform or fourteen, always remember that consistency is key. Have at least one post per week on all of your platforms.
Several Social Media Marketing companies have shared suggestions on how often (and what times of the day) to post. Interestingly, in recent months, there are more articles warning about over-posting, as it can “kill the algorithms” meaning that your posts may end up in fewer newsfeeds. That means posting too much actually decreases your effectiveness.
Special events may be the exception as interested parties will continue to check for posts, but will not want their newsfeeds filled every day.
Best wishes finding that healthy balance for your social media, but be assured that you do not need to post every hour of every day and you need not be on every popular platform!
Keep spreading the Good News online!
